Creative Blog –
Callaway Footwear division just started working with the Italian footwear company Vibram and Superfeet who specializes in insoles and inserts. Together the three companies were able to create the new Callaway X Cage-Vibe spikeless golf shoe.
This new shoe is customized both inside and out in order to help keep the body in proper alignment during the swing. Superfeet have customized the insoles into having a deep heel cup, which stabilizes the foot to keep that proper alignment throughout your swing. Vibram is known for their shoes that look like glove for the foot and they have created this XSTrek durable rubber compound that is along the sole of the shoe. This compound is supposed to maintain footing during the swing as you transfer your weight, while still remaining comfortable. While Callaway adds it’s Triangulation Traction technology to ensures that there are three points on contact with the ground during the swing. They have also included the feature of thermoplastic polyurethane, which provides both flexibility and durability.
Now I am not trying to say that this new shoe is illegal and for the average golfer it may actually be able to shave a couple strokes off the handicap. But since the PGA Tour is in the midst of taking out the belly putter but it creates an unfair advantage, and these new shoes are just hitting the market, I pose the question do you think one company may make this shoe that is so unbelievably beneficial that it makes an unfair advantage for the golfers that are sponsored by this company and get to wear them and the PGA Tour will be forced to make a rule regarding them?
I know it sounds pretty farfetched to think that a single pair of golf shoes could benefit someone so much that the PGA Tour must change a rule, but hey with the constant rule changes and search for equality you never know!
Golf Canada. (2013, October 21). Callaway X Cage-Vibe golf shoe. The Globe and Mail. Retrieved http://globeandmail.golfcanada.ca/equipment/article45662.ece