With the new $5.2 Billion broadcasting deal between the NHL and Rogers, is this the end of DOn Cherry. Rogers has the rights to all NHL coverage in Canada, mind you they have given CBC 4 more years of coverage in honour of their 75+ years covering the sport. During these four years Rogers will control the broadcasting, who will be covering the games, and most importantly retain all the profit. Rogers has monopolized the hockey market in Canada by having all exclusive rights to hockey. Meaning that if Don Cherry wants a job he must switch over to Rogers. Scott Moore the president of broadcasting with Rogers has already spoken to Don about future employment and says, “he will sit down with Don, and discuss if he wants to be apart of this.” I personally believe that getting rid of Don Cherry will not do Rogers good because fans love to hear his boisterous opinion and see which tie he is going to wear next. Don Cherry is a character and many people just tune in to “Coach’s Corner” to hear his opinion.
Rogers should use more of Don because even people that do not like him still listen to him because of his comments and opinions. Rogers should let him on air more than he is now because many hockey fans love listening to him. I agree with what the article says by leveraging him out to multiple networks, because wherever Don goes the viewers go as well because every week he has different opinions and comments about the National Hockey League and its player’s and fans love listening to these. Yes, people might be ecstatic that Rogers has this new deal so that Don Cherry will be off television but Don Cherry improves ratings so I do not believe he will be off television. Don Cherry is a “brand” in my eyes and avery good one at that. He speaks the truth and whatever is on his mind and does not care about the “nay-sayers” because he knows his personality is a hit or miss.
What do you think of the new deal regarding Rogers and the NHL? Do you believe that Don Cherry will continue broadcasting? If not, why not?